Conclusion: Optimizing Your Google Business Profile for Success
Your Google Business Profile (GBP) is one of the most powerful tools for increasing your property's visibility, attracting the right guests, and enhancing the overall customer experience. By carefully completing each section: Edit Profile and Hotel Details, you ensure that potential guests have accurate, detailed information to make informed booking decisions.
Key takeaways from today’s lesson:
✅ Edit Profile – Accurately list your business name, category, contact details, and website (with tracking if needed). Choose the most specific categories to help Google rank your property effectively.
✅ Hotel Details – Provide comprehensive information on amenities, health & safety measures, sustainability efforts, and accessibility features. Keeping this section up to date ensures your property remains competitive and appealing.
✅ Guest Considerations – Clearly indicate policies on children, parking, wellness services, and food & beverage offerings, helping guests select accommodations that fit their needs.
✅ Regular Updates – Google periodically updates its options, so reviewing your profile at least once a month keeps your information accurate and maximizes your visibility in search results.
Let's test your knowledge:
Has your Google Business Profile been claimed and verified?
Yes
No
Click here to reveal the answer
Click here to reveal the answer
Yes - you must claim and verify your GBP before you can make updates
Which section of the GBP dashboard includes basic business information, such as address, hours, and categories?
Hotel Details
Add Update
Edit Profile
Performance
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Click here to reveal the answer
Edit Profile - the first section in the GBP dashboard
Should you add service areas to your GBP?
No
Yes, of course
It depends
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Click here to reveal the answer
The answer is No - don't limit your visibility
Where do you find the spot to add your amenities and check-in/check out times?
Settings
Hotel Details
Add Update
Edit Profile
Click here to reveal the answer
Click here to reveal the answer
The answer is Hotel Details
By fully optimizing your GBP, you improve your search rankings, establish trust with potential guests, and increase the likelihood of direct bookings. A well-maintained profile sets the stage for a seamless guest experience, even before they even arrive.
Take a few moments to review your Google Business Profile today and ensure every section reflects your property's best qualities. Small updates can make a big impact!