Introduction to Google Business Reviews for Lodging Properties
In today’s digital world, online reviews play a crucial role in shaping a lodging property’s reputation. Among all the review platforms available, Google Business Reviews stand out as one of the most influential. When potential guests search for accommodations, Google reviews are often the first thing they see, impacting their decision-making process before they even visit your website.
Why Are Google Business Reviews Important?
Boost Visibility & SEO – Properties with a higher quantity and quality of reviews rank better in local search results, making it easier for potential guests to find you.
Build Trust & Credibility – Travelers rely on peer feedback. Positive reviews establish confidence and make your property more appealing.
Increase Bookings & Revenue – Higher ratings and better reviews lead to increased direct bookings, reducing dependency on third-party booking channels.
Valuable Guest Insights – Reviews provide direct feedback, helping you understand guest experiences and improve operations.
Competitive Advantage – A well-managed Google review profile can set your property apart from competitors.
Because of these benefits, it’s crucial not only to encourage guests to leave reviews but also to make the process seamless for them. Up next, we’ll dive into how to find and share your Google review link to make it as easy as possible for satisfied guests to leave feedback.
Accessing and Sharing Your Google Review Link
Navigate to Your Google Business Dashboard – Log in to your Google Business account to access your dashboard.
Select “Ask for Reviews” – Click on this option to generate your review-sharing links.
Choose Your Sharing Method:
Email – Send a direct email invitation for guests to leave a review.
WhatsApp – Share the review link via WhatsApp.
Facebook – Post the review request on your Facebook page.
Copy and Share the Direct Link – You will also see a unique review link that can be copied and pasted into emails or SMS messages for easy guest access.
Download and Share the QR Code – A QR code is provided, which can be saved as an image and shared digitally or printed for in-person use.
In the popup, you will see links to share via
Email
Whatapp
Facebook
Next, you will see a link that can be copied and pasted into an email or SMS
Finally, you will see a QR code that can be saved as an image to be shared.
It's that simple! Share your link/QR code in SMS, stay followup emails, on rack cards, etc. Make it very easy for your guests to give you those excellent reviews!
Next: How to add Updates and Events to your Google Business Profile