Course Introduction
Welcome to the Google Business Profile Advanced Optimization Techniques course, created specifically for independent lodging owners and operators. This course is designed to take your Google Business Profile (GBP) to the next level, focusing on the often-overlooked features that can greatly enhance your online presence and influence booking decisions. By strategically managing your GBP beyond the basics, you’ll build trust, increase visibility, and better engage with prospective guests right from the search results.
Course Highlights
This course will cover advanced strategies including:
Responding to guest reviews in a professional and timely manner to build credibility and demonstrate excellent guest service
Adding Google Business Updates to keep your listing dynamic, relevant, and informative
Expectations
By the end of this course, you’ll be equipped with practical techniques to make your GBP an active and powerful marketing tool. These strategies will help you stay competitive, improve engagement with potential guests, and ultimately drive more direct bookings.
Time Commitment: 90 minutes
Chapter 1: Reviews