Course Overview
This course is designed to help independent lodging professionals harness the power of Google Business Profile (GBP) updates and events (posts). You'll learn exactly how to create engaging posts, what kinds of content perform best, and how to make the most of your local visibility on Google Search and Maps.
Why It Matters
Your Google Business Profile is often the first impression potential guests have of your property. By posting timely updates and events, you're not only keeping your listing active and attractive to Google’s algorithm, but also connecting with your audience in a relevant, hyperlocal way. Consistent GBP posts can improve your SEO, increase bookings, and show potential guests that you’re actively engaged and offering unique experiences.
1: Getting Started with Google Business Profile Posts
What you’ll learn:
Where to find the posting feature in your GBP dashboard
The different types of posts (Updates, Offers, Events, and more)
Best practices for post frequency and content types
Step-by-Step:
Log in to your Google Business Profile at business.google.com
From the menu, select “Add update”
Choose the type of post:
Update – Share news, changes, or tips
Event – Promote upcoming happenings like live music, workshops, or seasonal specials
Add your content:
A compelling image or short video
Images should be 1200x900 px and between 10KB and 5MB in size
Videos should be up to 30 seconds in length, with a minimum resolution of 720px and a maximum file size of 75 MB.
A short headline or post text (150–300 words is ideal)
A call-to-action button like “Book,” “Learn more,” or “Call now”
Don't add your phone number to your post text - your post will be removed. Instead, add it to a "Call Now" CTA button
Click “Publish” – your post will appear in your GBP knowledge panel
2: Creating Engaging Event Posts
What you’ll learn:
How to use event posts to promote happenings at or near your inn
What details to include to boost engagement
Step-by-Step:
Choose “Add update” > “Event”
Fill in:
Event title (e.g., “Summer Porch Concert Series”)
Start and end dates/times
Details about the event (location, what’s included, who it’s for)
Add an image (1200 x 900px)
Optional: include a link to RSVP or learn more
Preview the post and publish
3: Tips for Success
Use high-quality images to make posts pop
Include local keywords in your posts (e.g., “Santa Fe bed and breakfast”, "Asheville wedding venue")
Post consistently—once a week is ideal
Reuse your social media content with slight tweaks
This is a great place to add your blog posts with a "Learn More" link back to the post
Always include a call-to-action
Final Thoughts
Google Business Profile updates and events aren’t just digital window dressing—they’re a powerful tool to help you show up in local searches, establish trust with future guests, and stand out in a crowded market. With just a few minutes a week, you can keep your presence fresh, relevant, and irresistible.