Filling out the Hotel Details section in Google Business Profile (GBP) is crucial for lodging companies because it directly impacts visibility, credibility, and guest experience. This section allows businesses to showcase key amenities, property highlights, and unique offerings, helping potential guests make informed booking decisions. A well-completed profile improves search rankings, making it more likely that travelers will find and choose your property over competitors. Additionally, Google uses this information to enhance search results, including hotel filters and features in Google Travel. Accurate and detailed listings also build trust with guests by setting clear expectations about what they can expect during their stay. By fully optimizing the Hotel Details section, lodging businesses can drive more direct bookings, improve their online presence, and provide a seamless customer experience before guests even arrive.
The Hotel Details section in Google Business Profile (GBP) is a key component in showcasing your property’s offerings and amenities. This section is divided into several categories, which may vary based on the business categories selected in your Edit Profile section. It’s essential to complete each category accurately and thoroughly, selecting only the options that apply to your property. Be sure to click Save after making any changes.
Popular Amenities
Select the amenities your property provides to guests. If an option does not apply to your business, simply leave it unchecked so it will not be displayed to the public.
Sustainability
If your property promotes eco-friendly practices, this section is particularly important. Even if sustainability is not a core focus, highlighting the measures you take can appeal to environmentally conscious travelers.
Health & Safety
Originally introduced during the pandemic, this section remains valuable, especially for guests with health concerns. Providing accurate health and safety details can help build trust and reassure potential visitors.
Internet
Specify the internet options available to your guests. If Wi-Fi is complimentary, be sure to indicate that. Keep in mind that any updates in this section, as noted by the orange timer icon, typically show within an hour.
Food & Drink
Detail the food and beverage services offered at your property. Whether you provide a full breakfast, on-site dining, or bar services, this information can significantly influence a guest’s booking decision.
Policies & Payments
Clearly indicate the types of payment your business accepts to ensure a seamless booking and check-in experience.
Activities
The available options in this section will depend on your business category. This is especially important for resorts, as guests often seek specific activities. Only select the activities that are offered on-site or nearby.
Services
If your property provides services such as baggage storage before or after checkout, make sure to highlight these conveniences to potential guests.
Children
Indicate whether your property is family-friendly or an adults-only retreat. This information helps travelers choose accommodations that align with their needs.
Pools
Pools are a major attraction for many guests. If your property features a pool, ensure it is listed here.
Parking & Transportation
Parking availability is a critical consideration, particularly in urban areas where space is limited. Providing clear details about on-site or nearby parking options can improve the guest experience.
Wellness
If your property offers spa services or has an on-site spa, be sure to include this information. Additionally, indicating whether a doctor-on-call service is available can be valuable, particularly for resort properties.
Accessibility
This section is crucial for guests with limited mobility and plays a role in ADA compliance. Providing accurate accessibility details ensures all potential guests can determine if your property meets their needs.
Business & Events
If your property includes meeting or event spaces, listing them here can improve visibility in Google search results. Selecting relevant options may also help your property appear in Local Packs outside of the Google Travel 3-pack.
Final Thoughts
The Hotel Details section is an essential tool for accurately representing your property and attracting the right guests. As Google periodically updates the available categories and options, it’s important to review and update this section at least once a month. Keeping your profile current ensures your listing remains competitive, visible, and appealing to potential guests searching for accommodations.
By providing detailed, accurate information, you not only enhance your Google Business Profile but also improve the overall guest experience—before they even step through your doors.