Let’s start by exploring just how powerful reviews are, not just for reputation, but for your business growth, bookings, and visibility on Google.
Key Points:
96% of people read reviews before making a decision.
86% say reviews are one of the most important trust factors.
Only 11% of consumers trust brand messaging over public opinion.
Your future guests are not just reading reviews, they're relying on them. Reviews are now more influential than your website content or marketing. That’s why review management isn’t optional, it’s mission-critical.
The SEO Boost of Reviews
Key Points:
Fresh reviews feed Google with relevant, keyword-rich content.
Good reviews = better local ranking in map and organic results.
Q&A and review sections add to your listing’s activity and engagement.
When guests talk about their stay, they often mention amenities, experiences, or even location. All keywords that help Google better understand and rank your business.
Social Proof = More Bookings
Key Points:
Reviews offer “crowd influence” - people trust other people.
A Harvard study found a 1-star improvement on Yelp leads to 5 - 9% more revenue.
Positive reviews give your brand credibility and trustworthiness.
Even if a review comes from a stranger, the validation carries weight. The more positive signals your listing gives off, the easier it becomes for someone to hit that “Book Now” button.
Reviews Are a Decision-Maker
Key Points:
63% of potential guests consider online reviews a crucial factor in choosing where to stay.
Guests check Google, Yelp, and TripAdvisor more often than asking family/friends.
Google is the new word of mouth. If your business has thoughtful, up-to-date, and abundant reviews, you’ve already earned a guest’s first impression before they even visit your website.
Workbook
Prompt:
When was the last time you checked your reviews?
Do your reviews reflect your current guest experience?
What are 3 words or themes you see repeated in positive reviews?
This is a chance to reflect: Are your reviews aligned with the experience you think you’re offering? Or are they telling a different story?
Part 3: How to Get More Reviews