You’ve collected those glowing reviews, now let’s use them! This module will show you how to turn happy guest feedback into content, credibility, and conversions across your marketing channels.
Social Proof = Social Power
Key Points:
5-star reviews are gold for your brand.
Guests trust peer voices more than promotional content.
Reposting reviews builds trust and engagement.
A great review is basically a guest doing your marketing for you, so use their words to show future guests what to expect.
Where to Share Reviews
Key Points:
Your Website – Add a rotating testimonials slider or embed Google reviews.
Social Media – Turn reviews into quote graphics or stories.
Email Campaigns – Feature a guest review in your monthly newsletter.
Printed Materials – Include a few quotes on your brochures or room binders.
Wherever you're already talking to your audience, layer in a little love letter from your guests. It’s a trust-builder that never feels pushy.
Make It Visual
Key Points:
Pair reviews with great photography or guest-generated content.
Use Canva or other tools to create branded quote graphics.
Tag locations and use hashtags to boost reach.
A visual review stands out way more than a text-only post. Add personality and polish by combining guest words with beautiful images of your property.
Storytelling with Reviews
Key Points:
Turn a review into a story: highlight who the guest was and what made their stay special.
Create themes: “Couples Retreat Spotlight” or “Family Favorite Review.”
Use storytelling to highlight amenities or upgrades.
When you expand on a review rather than just reposting it, you give potential guests a vivid picture of what their own stay could be like.
Ask for Media-Friendly Reviews
Key Points:
Guide happy guests: “Would you be willing to mention the breakfast or the gardens?”
Guests often appreciate the prompt!
These detailed reviews help you and help Google.
If there’s a standout part of the experience you want others to know about, give guests a gentle nudge to mention it in their review. They often just need the idea.
Workbook
Prompts:
Pick one review to feature across 3 marketing channels this month.
Brainstorm one “review-inspired” social post idea.
What’s one way you’ll celebrate or thank a recent guest who left great feedback?
Reviews aren’t just digital feedback, they’re storytelling fuel, trust signals, and a powerful part of your marketing mix. So go ahead, brag a little! You’ve earned it.
From Reputation to Revenue: What You’ve Learned
Why reviews matter, for Google and your guests
How to consistently earn more 5-star reviews
Graceful ways to handle negative feedback
Tools and habits for ongoing review monitoring
Creative ways to use reviews in your marketing
That’s a wrap! You now have a full-circle strategy for making reviews work for you, not just as feedback, but as fuel for your business growth. Your reputation is your most valuable marketing asset: own it, grow it, and let it shine.
Part 7: How to Get Your GBP Review Link